Prof. Keith Goffin

Professional experience:

Professor of Innovation and New Product Development at Cranfield School of Management, UK. Professor has taught at: Cambridge University, UK Vienna University of Economics and Business, Austria Stockholm School of Economics, Sweden Mannheim Business School, Germany Hamburg University, Germany Korea Tech, Cheonan, Korea Copenhagen Business School, Denmark. Fourteen years’ business experience with Hewlett Packard (HP) Medical Products Group.
Professor’s results of the Ph.D. research have been applied to many leading companies such as Ford, NCR, and others.
Professor advised on innovation management: BASF, HSBC, Rank-Xerox, Sony, Unilever, Morgan, Bosh, Philips, Roche, Sanofi, Agilent Technologies, BT, Leyland-Trucks.