Associate professor. An expert in the field of psychology of persuasion, emotions and the subconscious. Author of books and many articles in foreign and domestic specialist and popular journals. Laureate of the Prime Minister’s Award, President of the Republic of Poland, Polish Science Foundation, Fulbright Scholarship. Speaker at conferences and seminars in the USA, Great Britain, the Netherlands, Germany, Spain, Portugal, Finland, Belgium, Ireland, Austria, Hungary, the Czech Republic, Ukraine, Russia, Denmark, France, South Africa, China and Japan. In 1997, he founded Human Mind and Brain, a scientific company creating innovative consumer research methods, which are based on the latest discoveries of psychology and neuroscience. He cooperates with research institutes in the USA, Great Britain, Japan, Russia and China.