14 grudnia 2023 o godz. 17:00 odbyło się kolejne spotkanie on-line z cyklu wykład inspiracyjny „Artificial Intelligence in Digital Marketing”, które poprowadził Adam Dyba.
Adam Dyba – Internet marketing expert and one of pioneers. On the market since 1997. He established companies like IDMnet (big internet advertising ad network), AdAction (in-game advertising company), Afilo (affiliate network), Adexon (programmatic adnetwork), YieldRiser (yield management for publishers). He runs many campaigns for plenty of clients like Lukas Bank, Trader, Jobpilot, OTTO, Empik, etc. Author of many articles about internet advertising. Currently digital marketing strategy director in 4Finance and AI fan.
„This lecture focuses on the role of artificial intelligence (AI) in transforming the marketing industry. It demonstrates how AI impacts personalization, market segmentation, trend forecasting, and optimization of advertising campaigns. A key point is the list of generative AI tools, such as ChatGPT, Midjourney, and others, along with specific examples of their applications in content creation, data analysis, and the automation of marketing processes. The aim is to show how these advanced tools can assist marketers in effectively reaching their audiences and enhancing the efficiency of marketing activities”.
