Klient, Marketing, Sprzedaż

Kotler P., Keller,K., Brady, M.: Marketing management.13th ed. Pearson Education
 Kotler P.,Armstrong G.: Principles of Marketing, Global Edition. Pearson Education
 Hollensen S.: Global Marketing. 6th ed. Pearson Education
 Blythe J.: Principles and practice of marketing 2nd ed. Cengage,
 Doyle P.: Marketing Management and Strategy, Pearson Education,
 Kenrick, Douglas T., Goldstein, Noah J., Braver, Sanford L. : Six Degrees of Social Influence : Science, Application, and the Psychology of Robert Cialdini. Oxford University Press
 Marketing Communications:A European Perspective Author: Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh.Pearson Education
 Global Marketing Author: Svend Hollensen.Publisher: Pearson Education
 Marketing for Entrepreneurs and SMEs Author: Maja Konecnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich. Publisher: Edward Elgar Publishing Ltd