Agata Zalewska is a researcher. For 18 years she has been cooperating with research, consulting, and innovation agencies Nielsen (Cyprus), Quality Watch (Poland), Direct People Innovation (Czech Republic), Use lab (now Deloitte Digital Poland), CXG (France), and with MITEF CEE working with start-ups development. Serviced banking, telecommunications, healthcare, tourism, luxury retail, fashion, new technologies, and medical engineering, among others. Agata specializes in qualitative research methods. Works with various methodologies and approaches i.e. Human Centred Design, Jobs To Be Done, Processwork, and a variety of f2f and online techniques. Favors exploration and ideation phases of service design. Gained experience in international research projects covering Europe, the Middle East, and Africa markets. Agata graduated from Sociology at the Warsaw University and Academy of Fine Arts. Lecturer and tutor at Warsaw University of Technology Business School since 2019.