Dr. Kanupriya Katyal (Professor, Marketing) is an Electronics & Communication Engineer from University College of Engineering, Osmania University, Hyderabad, and has a Post Graduate Diploma in Management with specialization in Marketing from Goa Institute of Management, Panaji. She is a Fellow in Management from XLRI, Jamshedpur. She was a Visiting Scholar at Whitman School of Management, Syracuse University, New York, during 2004-05. She is an AIM-AMA Jagdish Sheth Doctoral Consortium Fellow. Her research interests include Price Fairness, Customer Entitlement, Consumer Bargaining, and Spousal Decision Making. Her work is published in Journal of Consumer Marketing, Journal of Real Estate Research and Journal of Revenue & Pricing Management. She has taught a wide range of audience, from senior executives to under-graduate students.