,,Place branding has been an evolving practice in order to reimagine and reposition cities, countries and nations. The successful delivery in the impact of place branding could boost sustainability, in various forms. The effective ability of a co-jointed system, in operation, to maintain a continuous progressive outlook in the development of a place involves reformation and restructuring of local economic and political policies to regeneration, planning and developmental activities.”
Professor Vish Maheshwari PhD is a Professor of Marketing and Associate Dean Academic at Salford Business School, University of Salford, UK. He is passionate about student success, educational technology (EdTech) and is the strategic lead for the school, to deliver on impactful student outcomes including digital competencies. Professor Maheshwari is an Associate Editor for the Journal of Marketing Intelligence and Planning, Fellow of Chartered Institute of Marketing, Senior Fellow of AdvanceHE and a reviewer of Quality Assurance Agency, UK. He is published in the area of brand management, place branding and consumer behaviour.
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When? 25 April, 5:00 PM
