Boom na e-commerce to czas na naukę

The growing popularity of online shopping has forced the development of logistics networks, but also innovation in product delivery. However, this is not the only dimension of the e-commerce phenomenon. Sellers and producers should not only benefit from the boom in online shopping and “save revenues”, but also draw conclusions, learn to more effectively match the needs of consumers and even better understand the huge potential of data about their customers.
– dr hab. Andrzej Wodecki

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