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On 5 December 2024, at 5:00 PM, we will host another Inspirational Lecture webinar titled “Dialectic Relation Between Policy and Research in Food Marketing.” The session will be conducted by Dr. Yukti Sharma, Associate Professor of Marketing at the Goa Institute of Management.
Lecture description:
Despite the global regulatory efforts to encourage healthy(ier) food choices of the consumers, there is an alarming surge in consumption-related health issues e.g., obesity, diabetes and cardiovascular diseases. This ‘knowing vs doing’ paradox raises pressing questions: Why do consumers often choose unhealthy(ier) food options despite knowing better? How can research and regulation work effectively to enable consumers ’ healthy(ier) food choices? How can the international food regulatory environment shape food marketing scholarship? This session dives into these critical questions and uncovers fresh insights by mapping the evolutionary trajectory of food marketing scholarship
When? 5 December 2024, at 5:00 PM (Warsaw time)
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