Prof. Yusuf Akbar

Professional experience:

Yusaf has taught at universities and business schools all over the world, including University of Michigan, Stockholm School of Economics, Shanghai Jiaotong University, Queen’s University, Canada, European Business School, London, ISM Paris, University of Warsaw and University of Montenegro. His main research interests are international trade and investment, management development in Central and East Europe, and non-market strategies of emerging-market multinationals.

Yusaf Akbar joined the CEU Business School as an associate professor of Management and International Business in 2006.

Current research projects focus on market escalation of small entrepreneurial firms in emerging markets and conceptual boundaries and relationships between different forms of innovation i.e. social innovation, disruptive and reverse innovation.

He has also recently authored case studies on Zwack Unicum (with CEU Alumna Ilona Polyak), Datwyler (with CEU Alumnus Pieter Coppens), Vienna International Airport and the Hummus Bar.

He is Founding Editor of the International Journal of Emerging Markets and sits on the Editorial Advisory Board of the European Journal of International Management. He has published in peer-reviewed journals including Journal of World Business, Business and Politics, Global Governance, Global Business and Organizational Excellence, Thunderbird International Business Review and World Competition.

His consulting and professional references include bTV Bulgaria, Telenor Globul, Citibank, Deutsche Telekom, Siemens
and Toyota. In addition, Yusaf has consulted and trained widely:

• Stockholm School of Economics – FEM Leadership Program (senior managers from Saab, Stora Enso, SSB, Ericsson, Scania)
• Vlerick Business School – International Managers Program (senior/mid-level managers from leading Belgian companies)
• Texas Instruments (Sensata Technologies) – Cross-Cultural Communication (midlevel managers)
• Jeronimo Martins Polska (JMP) – Business Development Seminar (Top, ‘C’ level management – JMP is Poland’s #1 retailer with more than 2500 stores countrywide)
• InBev Global Leadership Program – Senior Management from InBev’s operations in Central and East Europe
• ETEX – International Business Strategy Seminar – Top management from Latin America, Europe and Asia
• Raiffeisen Banking Academy – Strategy and Leadership Seminar (senior/mid-level managers from Hungarian Subsidiary)
• CIB Banca San Paolo – Controlling and Management (mid-level managers)
• Orange Telecom Romania – Critical Thinking and Leadership
• Morgan Stanley – Strategic Management (Head of Unit Management for Budapest Support Centre)