New Venture / Product Project provides a practical understanding how entrepreneurs approach building a business, and how corporate executives use the startup methodology within a dynamically changing context, in a corporate setting, to launch new products and/or services. Each student will work in one of the two streams: i) learn how to launch a startup or ii) learn how to launch a new product/service, based on the methodology sourced from the startup world. Students, who have an idea, which they would like to turn into a business, will have a chance to work through a proven framework, validate their idea and work step by step through the selected issues when launching a startup. Students, who prefer to learn about launching a new product or service within a corporate setting, will work through the steps of evaluating the idea, and finding the product/market fit in an agile, startup-like way.
New Venture / Product Project will challenge students to think of business not in a vacuum, but in a wide context considering competitive landscapes, conflicting interests, institutional gaps, global potential, market needs.
Modules are designed to help seasoned executives transform their thinking and vision in a dynamic environment.
The course teaches specific practical skills that are required to become an effective and successful entrepreneur and/or intrapreneur.
Take advantage of the experience of MIT EF CEE’s experts joining the New Venture Product Project program created by the EMBA Business School of the Warsaw University of Technology and increase your chances of business success.